WWDC attendees greeted with jackets featuring Apple Watch San Francisco font, Swift code

Attendees registering for Apple’s Worldwide Developer Conference are being given a familiar jacket with a new flourish: text set in the company’s new internally created San Francisco font, along with a clever reference to Apple’s recently released Swift language.

The windbreaker-style swag jacket lacks an Apple logo, instead simply stating “WWDC 2015” on the front with a large “15” on the back, nearly identical to the jackets Apple gave attendees last year.
There are a couple differences, principally the use of the San Francisco font that alludes to the company’s new Apple Watch, which promises to get prime developer attention at the week-long conference.

 

WWDC attendees greeted with jackets

WWDC attendees greeted with jackets

WWDC attendees greeted with jackets

WWDC attendees greeted with jackets

WWDC attendees greeted with jackets

WWDC attendees greeted with jackets

WWDC attendees greeted with jackets

WWDC attendees greeted with jackets

WWDC attendees greeted with jackets

WWDC attendees greeted with jackets

WWDC attendees greeted with jackets

WWDC attendees greeted with jackets

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Apple’s new iOS 9 and the next 10.11 version of OS X will also adopt the new font as their system default, providing a freshened appearance that harmonizes the overall appearance of the company’s platforms.

While similar in style to the fog-resistant polyester-spandex jackets from WWDC 2014, this year’s jackets also sport invisible zippers for their front pockets (as opposed to the open pockets last year).

While the fleece-lined, albeit lightweight, jacket might seem out of season in California in the month of June, San Francisco is infamous for its June Gloom, where days may be sunny but as soon as the sun goes down the fog rolls in and temperatures can plunge below their lowest point from the calendar’s winter.

In another coy reference to its technology, Apple has outfitted its jackets with a garment tag that designates its size and comments that it was “Made in the USA” using code written in Swift, the new programing language introduced at last year’s event.

The tag reads: ‘let jacketSize = “Medium”‘ and “// Made in the USA,” following Swift’s conventions for assigning variables and adding code comments, in numbered lines and color coded text familiar to Apple’s Xcode developers.

A few attendees are already lined up outside the Moscone West convention center, ready to sleep on the sidewalk tonight in order to be among the first to grab seats. Registration staff noted that Keynote attendees should be able to get a good seat if they’re “in line by 5 am,” but added that this year Apple will make sure everyone in attendance will get a seat.

Those not at the conference will be able to watch the WWDC Keynote via a live feed starting at 10 AM PST, via the web or Apple T

WWDC 2015 Starts June 8, New Versions of iOS & OS X Expected

Apple has announced their annual Worldwide Developers Conference (WWDC) will take place June 8 through June 12 in San Francisco, California. Though WWDC is a developer centric conference, Apple typically unveils new versions of iOS and OS X on the first day of the event, making it notable for regular Apple product users as well. The assumption is that a successor to OS X Yosemite versioned as 10.11 will be unveiled alongside iOS 9. Occasionally, Apple also unveils new products at WWDC as well, and there is ongoing speculation that a new Apple TV with an App Store could arrive during the event.

Tickets to attend WWDC 2015 are $1599 and require applying to be randomly selected to purchase and attend the event. Scholarships are also available.

WWDC 2015 Starts June 8, New Versions of iOS & OS X Expected

WWDC 2015 Starts June 8, New Versions of iOS & OS X Expected

Those interested in learning about about WWDC can find added details on the official Apple website

The official press release from Apple promoting the event is found below:

“CUPERTINO, California—April 14, 2015—Apple® today announced that it will hold its 26th annual Worldwide Developers Conference (WWDC) June 8 through June 12 at San Francisco’s Moscone West, with more sessions than ever before streamed to developers. At WWDC, Apple’s renowned developer community will come together to learn about the future of iOS and OS X®, helping them continue to create the most innovative apps in the world. WWDC will feature more than 100 technical sessions, over 1,000 Apple engineers, hands-on labs to help developers integrate new technologies and fine tune their apps, as well as the Apple Design Awards which showcase the best new apps in the last year.

“The App Store ignited an app ecosystem that is simply amazing, forever changing the lives of customers and creating millions of jobs worldwide,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “We’ve got incredible new technologies for iOS and OS X to share with developers at WWDC and around the world, and can’t wait to see the next generation of apps they create.”

Developers can apply for tickets via the WWDC website (developer.apple.com/wwdc/tickets) now through Friday, April 17 at 10 a.m. PDT. Tickets will be issued to attendees through a random selection process, and developers will know the status of their application by Monday, April 20 at 5 p.m. PDT. There will also be up to 350 WWDC Scholarships available, giving students and members of participating STEM organizations around the world the chance to earn a free ticket (developer.apple.com/wwdc/scholarships).
WWDC 2015 activities include:
• more than 100 technical sessions presented by Apple engineers on a wide range of topics for developing, deploying and integrating the latest iOS and OS X technologies;
• over 1,000 Apple engineers supporting more than 100 hands-on labs and events to provide developers with code-level assistance, insight into optimal development techniques and guidance on how they can make the most of iOS and OS X technologies in their apps;
• access to the latest innovations, features and capabilities of iOS and OS X, and best practices for enhancing an app’s functionality, performance, quality and design;
• the opportunity to connect with thousands of fellow iOS and OS X developers from around the world—last year more than 60 countries were represented;
• a series of get togethers for attendees focused on particular topics with special guest speakers and activities;
• engaging and inspirational lunchtime sessions with leading minds and influencers from the worlds of technology, science and entertainment; and
• Apple Design Awards which recognize iPhone®, iPad®, Apple Watch™ and Mac® apps that demonstrate technical excellence, innovation and outstanding design.
Select Worldwide Developers Conference sessions will be live streamed throughout the week via the WWDC website (developer.apple.com/wwdc/videos) and the WWDC app, giving more developers around the world access to the latest information in real time. Videos from all technical sessions will also be available by the end of each day.
Visit the Apple Worldwide Developers Conference 2015 website (developer.apple.com/wwdc) to apply for a ticket, as well as for updates and more information.
Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.”