iPhone 5C TV Commercial “Plastic Perfected” Starts Airing with a Fitting Song

Apple has started to air commercials for the new iPhone 5C. The first TV advertisement is called “Plastic Perfected”, and features liquid plastic pouring into and transforming into various colored iPhone 5C models. The liquid plastic looks oddly refreshing, like some sort of sports drink, and the commercial includes appropriately themed lyrics to a song playing in the background, “pick up the phone then, ring ring, call them up, tell them about the new trends”.

A longstanding feature of Apple’s consumer oriented commercials is the inclusion of catchy music as a soundtrack, these songs often go on to become quite popular as Apple plays hit maker. This time around, Apple chose a song called “Ring Ring” (or Rill Rill) by Sleigh Bells. The some had some popularity a few years ago, but is sure to enjoy a resurgence with the new Apple ad.

iTunes 11.0.1 Updated

iTunes 11.0.1 Update

The new iTunes includes a dramatically simplified player, a completely redesigned Store, and iCloud features you’ll love—this is the best iTunes yet.

• Completely Redesigned. iTunes makes it more fun to explore and enjoy your music, movies, and TV shows. You’ll love the beautiful edge-to-edge design, custom designs for each album, movie, or TV show in your library, and getting personal recommendations any time you click In the Store.
• A New Store. The iTunes Store has been completely redesigned and now features a clean look that makes it simpler than ever to see what’s hot and discover new favorites.
• Play purchases from iCloud. Your music, movie, and TV show purchases in iCloud now appear inside your library. Just sign-in with your Apple ID to see them. Double-click to play them directly from iCloud or download a copy you can sync to a device or play while offline.
• Up Next. It’s now simple to see which songs are playing next, all from a single place. Just click the Up Next icon in the center display and they’ll instantly appear. You can even reorder, add, or skip songs whenever you like.
• New MiniPlayer. You can now do a whole lot more with a lot less space. In addition to showing what’s playing, MiniPlayer now includes album art, adds Up Next, and makes it easy to search for something new to play—all from a smaller and more elegant design.
• Improved search. It’s never been easier to find what you’re looking for in iTunes. Just type in the search field and you’ll instantly see results from across your entire library. Select any result and iTunes takes you right to it.
• Playback syncing. iCloud now remembers your place in a movie or TV show for you. Whenever you play the same movie or episode from your iPhone, iPad, iPod touch, or Apple TV, it will continue right where you left off.

This update to the new iTunes addresses an issue where new purchases in iCloud may not appear in your library if iTunes Match is turned on, makes iTunes more responsive when searching a large library, fixes a problem where the AirPlay button may not appear as expected, and adds the ability to display duplicate items within your library. This update also includes other important stability and performance improvements.

For information on the security content of this update, please visit: support.apple.com/kb/HT1222.

iPad 4 Released with A6X CPU

An all new iPad was released today, officially labeled as the 4th generation iPad. It’s basically a beefed up iPad 3 with an all new CPU, but it’s otherwise much the same, with the same aluminum enclosure, same great 10″ retina display, and available in both black and white with the standard 16Gb, 32GB, and 64GB configurations. Both Wi-Fi and LTE models are available of course, and there is faster networking with both. The major differences from the prior generation are really the following:

• A6X CPU, 2x as fast as A5X
• FaceTime HD camera
• Wider LTE range

Pricing continues to start at $499 for the base 16GB model, LTE adds $130 to each model as usual.

In an event that unleashed a ton of new stuff, including the iPad mini, all new iMacs, all new retina 13″ MacBook Pro, and refreshed Mac minis, the 4th gen iPad was perhaps the least expected item and only real surprise for those who closely follow rumors.