7 Innovation Secrets of Steve Jobs – Increase Your Innovation by Studying Apple’s CEO

Apple CEO Steve Jobs is hands-down one of the greatest entrepreneurs of all time, so any sensible entrepreneur should spend some time studying his. Carmine Gallo, a communications coach and author, has written a book about Jobs that extracts key lessons on entrepreneurship and innovation. In The Innovation Secrets of Steve Jobs, Gallo lays out what he believes are the seven core principles of Jobs’s core business philosophy and how others can adapt it.

Steve Jobs - Innovation

Steve Jobs – Innovation

1. Do what you love. Following your passion might sound like a soft skill, but Steve Jobs has said it’s responsible for much of his success. Jobs was once asked point-blank what advice he would give a young entrepreneur looking for career advice. His response: “Go out and a get a job as a busboy or something until you find something you’re really passionate about.” Entrepreneurship is hard and takes perseverance. You will not have the energy to jump the inevitable hurdles unless you find that something that you are truly obsessed with.

Next step: Find something you love to do so much you can’t wait for the sun to rise to do it all over again.

2. Put a dent in the universe. Passion fuels the rocket, but vision directs the rocket to its ultimate destination. In 1976, when Jobs and Steve Wozniak co-founded Apple, Jobs’ vision was to put a computer in the hands of everyday people. In 1979, Jobs saw an early and crude graphical user interface being demonstrated at the Xerox research facility in Palo Alto, California. He knew immediately that the technology would make computers appealing to “everyday people.” That technology eventually became The Macintosh, which changed everything about the way we interact with computers. Xerox scientists didn’t realize its potential because their “vision” was limited to making new copiers. In other words, two people can see the exactly the same thing, but perceive it differently based on their vision.

Next step: Create a vision for your brand. In one sentence, explain how it moves society forward.

3. Kick start your brain. Creativity leads to innovative ideas. For Steve Jobs, creativity is connecting things, Jobs believes that a broad set of experiences expands our understanding of the human experience. A broader understanding leads to breakthroughs that others may have missed. Broadening your experience also means seeking inspiration from other industries. At various times, Jobs has found inspiration in a phone book, Zen meditation, visiting India, the fine details of a Mercedes-Benz, a food processor at Macy’s, or The Four Seasons hotel chain. Jobs doesn’t “steal” ideas as much as he uses ideas from other industries to inspire his own creativity.

Next step: Make more connections outside your field. Attend conferences that you normally would not attend. Travel more often. Hire partners and employees from outside your industry. Venture outside your comfort zone.

4. Sell dreams, not products. To Steve Jobs, people who buy Apple products are not “consumers.” They are people with hopes, dreams and ambitions. He builds products to help people achieve their dreams. He once said, “some people think you’ve got to be crazy to buy a Mac, but in that craziness we see genius.” How do you see your customers? Help them unleash their inner genius and you’ll win over their hearts and minds.

Next step: Get to know your customers better. Spend more time with them. Really get to understand their dreams so you can help fulfill those dreams.

5. Say no to 1,000 things. Steve Jobs once said, “I’m as proud of what we don’t do as I am of what we do.” He is committed to building products with simple, uncluttered design. And that commitment extends beyond products. From the design of the iPod to the iPad, from the packaging of Apple’s products, to the functionality of the Web site, in Apple’s world, innovation means eliminating the unnecessary so that the necessary may speak.

Next step. Reduce the clutter. Ask yourself, ‘What can I cut?’ Is your Web site too cluttered, making it difficult for customers to find what they’re looking for? Are your products to confusing? Is your presentation too long and cluttered?

6. Create insanely great experiences. Jobs has made the Apple stores the gold standard in customer service. The Apple store has become the world’s best retailer by introducing simple innovations any business can adopt to create deeper, more emotional connections with their customers. For example, there are no cashiers in an Apple store. There are experts, consultants, even geniuses, but no cashiers. Why? Because Apple is not in the business of moving boxes; they are in the business of enriching lives. Big difference.

Next step. Reconsider everything about your customers’ experience. Evaluate their experience from the first time they land on your Web site, to calling your office, or interacting with your product. Improve the customer experience at every step by asking yourself, “What can I do to enrich the lives of my customers?”

7. Master the message. Steve Jobs is the world’s greatest corporate storyteller, turning product launches into an art form. You can have the most innovative idea in the world, but if you can’t get people excited about it, it doesn’t matter. For every idea that turns into a successful innovation, there are thousands of ideas that never gain traction because the people behind those ideas failed to tell a compelling story.

Next step. Use these simple techniques to improve your presentations: Avoid bullet points as much as possible. Replace with text with photos and images whenever possible. Strive to follow the “40-10” rule-no more than forty words in the first ten slides of your presentation.


Steve Jobs Left a Lasting Void in The IT Industry: 10 Reason Why

Steven Paul “Steve” Jobs was an American entrepreneur. He is best known as the co-founder, chairman, and chief executive officer of Apple Inc.Wikipedia

First anniversary of Steve Jobs' death

First anniversary of Steve Jobs’ death

NEWS ANALYSIS: Apple co-founder Steve Jobs died a year ago. There have been no shortage of reasons why Apple, its customers and the IT industry have missed him.

It’s hard to believe that it’s already been one year since Steve Jobs passed away after a long battle with cancer. At just 56, Jobs was a man who should have had many more years ahead of him to guide the company he founded and develop amazing new products. Unfortunately, that didn’t happen.

Although it’s only been a year, all stakeholders in the IT industry are already feeling Steve Jobs’ death. Consumers wonder what might have been. Competitors are still wondering how they can match his level of insight and there are some who question whether Apple is being led by a chief executive with sufficient creative vision to keep Apple at the forefront of its market.

Simply put, there are quite a few things to miss about Steve Jobs. And on the anniversary of his death, it’s a good time to take a retrospective look at his contributions to the industry and how his impact is still being felt to this day.

These are some of the things we miss about Steve Jobs:

1. His innovation

This is an obvious one, isn’t it? Steve Jobs was celebrated as the world’s most innovative chief executive and now he’s gone. His innovation transformed industries and created new ones. It’s a shame he didn’t get a chance to bring that innovation to other products and markets.

2. An incredible passion

If Steve Jobs had anything, it was a passion for technology. He loved that technology could solve problems in a person’s life and he was always looking for new ways and new technologies to do that. Passion is what’s often missing in an industry dominated by profits. But considering Steve Jobs’ success, maybe passion or the lack of it is what’s keeping certain companies from reaching the next level.

3. A desire to be the best

Although Jobs was often criticized for his air of superiority, there’s really nothing wrong with wanting to be the best. Too often, companies are content with mediocre products that will generate some cash. That wasn’t good enough for Jobs. He delivered special products because of that.

4. An end-to-end obsession with Apple products

After Steve Jobs died, it seemed as if Apple lost a bit of its vision. No longer does the company seem to care as much about those products that don’t sell as well. For instance, the iPod, Apple TV, and Mac Pro are afterthoughts. And they’re in trouble because of it. Under Jobs, every product mattered. It showed in every device Apple launched.

5. A clear vision for the future

Steve Jobs was a master at determining what the future might hold and delivering products that would help his company stay ahead of the curve. Nowadays, though, Apple seems to be playing the “catch up” game, as evidenced by the new iPad and iPhone 5. Does Apple have a clear vision for the future? If so, it hasn’t proven so.

6. The excitement when he took the stage

There was something about Apple press events when Steve Jobs was leading them. The excitement around the room was palpable. And the anticipation for those events would often hit a tipping point. With Tim Cook now leading those events, the excitement is waning. It’s too bad.

7. The feeling that something special was coming

When Steve Jobs was running Apple, the company was unpredictable. One minute, his firm might offer up a nice refresh of iPods and the next, it might launch a tablet unlike anything the market had seen. Steve Jobs kept everyone on their toes. And there was always a sense that today could be the day that Apple reveals something special.

8. Industry protection

Although Apple and Steve Jobs were often called bullies, when it came to protecting the industry at large the company’s co-founder was actually quite active. Steve Jobs often spoke out on the value of protecting the industry and kept music and movie companies at bay. It was a welcome shield and it helped consumers.

9. His ability to inspire competitors to catch up

Although Jobs did a fine job of inspiring his employees and his legion of fans, he was also awfully good at inspiring competitors. When Jobs released a product, competitors worked hard to catch up. As a result there are more innovative and high quality products vying for consumers dollars.

10. His funny jabs at competitors

That said, Jobs was always willing to take some jabs at competitors. And whenever he had the chance, he would target companies like Microsoft and Google, saying that their products were sub-par. It was entertaining, if nothing else. And it brought a sense of competition and care to the industry that today, many companies seem to be lacking.

Safari 6 Brings Omnibar, Offline Reading List, Do Not Track, and More to OS X Lion

Right alongside the freshly launched OS X Mountain Lion, Apple has released Safari 6 for OS X Lion users. Users can download Safari 6 from Software Update via the  Apple menu.

The Omnibar, which Apple calls the “Smart Search Field”, is the biggest visible change, it combines the URL bar with the Search bar allowing for a much cleaner minimalist user interface that more closely resembles Google Chrome. The Omnibar is worth the update alone in our view, but there are a handful of other nice features that are also great like Offline Reading List, which saves complete web pages for reading later when you don’t have an internet connection, a Do Not Track option for enhanced web privacy, the Password Pane management tool for web logins, Baidu search for Chinese users, and a bunch of fixes and performance enhancements.

If you’re not upgrading to Mountain Lion today, do yourself a favor and at least get Safari 6.

OS X Mountain Lion is Now Available, Download Now!

OS X Mountain Lion has been released by Apple. The major update to Mac OS provides over 200 new features, including iMessage support, Reminders, Notification Center, Notes, Game Center, extensive iCloud integration, and much more.

OS X Mountain Lion is Now Available, Download Now!

OS X Mountain Lion is Now Available, Download Now!

The upgrade costs $19.99 but is available for free to Mac users who bought a Mac within the past month.

Apple’s generous licensing terms allow you to install a single purchase of Mountain Lion on all of your personal Macs. If you don’t want to re-download OS X 10.8 each time on each computer, you can make a Mountain Lion boot installer from any USB drive or DVD.

Be sure to back up each Mac before installing, follow our simple guide on things to do before upgrading if you haven’t done so yet.

Steve Jobs Interview Videos from AllThingsDigital Conferences – 6 Years

There’s lots of video of the late Steve Jobs, primarily from his famous introductions of Apple products over the years, and his oft-quoted Stanford commencement address. But, by far, the largest trove of video of the legendary innovator candidly answering unrehearsed questions and explaining his views on technology and business comes from his six lengthy appearances at our D: All Things Digital Conference, from 2003 to 2010. As a memorial to a great man, and, in the spirit of sharing a priceless piece of history, we are making all six of these appearances available free, in high quality. We thank Apple for its cooperation in making these videos available for all.

Free Download and watch them all from iTunes

Steve Jobs at the D: All Things Digital Conference (Video)

Steve Jobs at the D: All Things Digital Conference (Video)

Podcast Description
There’s lots of video of the late Steve Jobs, primarily from his famous introductions of Apple products over the years, and his oft-quoted Stanford commencement address. But, by far, the largest trove of video of the legendary innovator candidly answering unrehearsed questions and explaining his views on technology and business comes from his six lengthy appearances at our D: All Things Digital Conference, from 2003 to 2010. As a memorial to a great man, and, in the spirit of sharing a priceless piece of history, we are making all six of these appearances available free, in high quality. We thank Apple for its cooperation in making these videos available for all. Photo credit: Asa Mathat

Apple CEO Tim Cook Highlights from the AllThingsD D10 Conference

Apple CEO Tim Cook participated in a lengthy stage discussion with Walt Mossberg and Kara Swisher for this years AllThingsD D10 conference. The highlight clip embedded below is about 17 minutes long and touches on a wide range of issues, including the state of Apple, thoughts on iPad and the tablet market, convergence, lessons of Steve Jobs, Apple’s culture, Apple’s overseas manufacturers and their factories, patent wars in the technology realm, Apple TV, upcoming Siri features, Facebook, what Tim Cook does on a daily basis, and of course things he can’t talk about (in other words, future products.

Apple CEO Tim Cook

Apple CEO Tim Cook

Apple CEO Tim Cook

Apple CEO Tim Cook

It’s a good collection of highlights and the video is well worth watching for any Apple fans. Grab a seat, wait out the annoying 30 second introduction advertisement, and enjoy. We’ll post the full video when it becomes available too.

Steve Jobs Dies at Age 56: 1955-2011

Steve Jobs : 1955-2011

Steve Jobs : 1955-2011

Apple has lost a visionary and creative genies, and the world has lost and amazing human being. those of us who have been fortunate enough to know and work with Steve have lost a dear friend and an inspiring mentor. Steve Leaves behind a company that only he could have build, and his spirit will forever be the foundation of Apple.

Steve Jobs, one of the founders of Apple and a driving force behind the creation of the Mac, iPhone, iPad and iPod, died Wednesday after a long bout with cancer. He was 56.

The passing of Jobs was announced on Wednesday by Apple. The company has encouraged “thoughts, memories, and condolences” to be sent torememberingsteve@apple.com.

“Apple has lost a visionary and creative genius, and the world has lost an amazing human being,” the company said in a statement. “Those of us who have been fortunate enough to know and work with Steve have lost a dear friend and an inspiring mentor. Steve leaves behind a company that only he could have built, and his spirit will forever be the foundation of Apple.”

Jobs left his position as chief executive of Apple in late August, saying he could no longer meet his duties. For years he fought pancreatic cancer, but Jobs was adamant that his health was a private matter.

His passing comes just a day after Apple introduced its latest smartphone, the iPhone 4S. Though Jobs traditionally handled his company’s media events, he was not capable of delivering its latest keynote, and current CEO Tim Cook presided over the event.

Jobs was known for being a showman, and had the ability to captivate a crowd with his charisma, enthusiasm, and frequent promises of “one more thing” to serve as a surprise capstone for keynote presentations, where he would introduce Apple’s latest and greatest products.

Among those products was the iPhone, first introduced in 2007, which went on to become the best-selling smartphone in the world. The success of the iPhone has been so staggering that it propelled Apple to become the largest company in the world by market cap.

But Jobs was more than a salesman known jokingly for the so-called “reality distortion field” that influenced those around him; he was also a hands-on leader who played an important role in the creation of many of the company’s iconic devices. He leaves behind an unparalleled portfolio of more than 300 patented inventions credited to his name.

Jobs’ leadership and guidance helped to make Apple the most valuable technology company in the world, surpassing its longtime rival Microsoft. That feat is even more astonishing when one considers that Apple as a company was nearly dead when Jobs began his second tenure as CEO in 1997.

Even while away from Apple, Jobs continued to find success, including the founding of acclaimed and Oscar-winning movie studio Pixar, creator of films like “Toy Story,” “Up,” and “The Incredibles.” He also founded the company NeXT which was acquired by Apple in the late ’90s, laying the foundation for Mac OS X, the operating system that powers Macintosh computers to this day.

His accomplishments have not gone unnoticed, and Jobs became one of the most recognizable faces in all of the business world. In 2009, Fortune named Jobs its CEO of the Decade, and he has been openly compared to other visionaries in business like Walt Disney and Henry Ford.

An unprecedented look at Jobs’ life will arrive this November in the form of an authorized biography written by former Time editor Walter Isaacson.