iPhone 5 TV Commercials Start to Air: Thumbs, Cheese, Physics, Ears

Apple has started to air a group of four commercials for the iPhone 5, each ad is voiced by Jeff Daniels (Dumb and Dumber, Newsroom) and focuses on different aspects of the phone. The videos are described briefly and embedded to watch below.

The first commercial, titled “Thumb”, focuses on the new 4″ display and how it is sized according to the reach of thumbs:

The next commercial is titled “Cheese” and is centered around the new Panorama camera mode new to iOS 6 and iPhone 5:

Another commercial is dubbed “Physics”, and emphasizes how the new iPhone offers more features and a larger display while weighing less and being bundled in a thinner package:

The final commercial airing is called “Ears”, with a focus on the new and improved EarPods headphones that have replaced the popular earbud headphones and ship with iPhone 5:

The ads are all pretty good, and are thus far being received far better than the controversial and unpopular Mac Genius ads from earlier in the summer. Typically you can catch new Apple commercials on TV during primetime, keep a lookout for them.

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Apple releases iOS 5.0.1 with battery fixes and more iCloud and Multitasking Gestures for original iPad

Apple on Thursday released iOS 5.0.1, an update that the company says brings fixes for

Fixes bugs affecting battery life

Fixes bugs affecting battery life

users suffering from decreased battery life under iOS 5. The update also sports a couple of additional features, including multitasking gestures for original iPad users, and bug fixes.

This update contains improvements and other bug fixes including:

  • Fixes bugs affecting battery life
  • Adds Multitasking Gestures for original iPad
  • Resolves bugs with Documents in the Cloud
  • Improves voice recognition for Australian users using dictation
Fixes bugs affecting battery life

Fixes bugs affecting battery life

Products compatible with this software update Apple IOS 5.0.1:

  • iPhone 4S
  • iPhone 4
  • iPhone 3GS
  • iPad 2
  • iPad
  • iPod touch (4th generation)
  • iPod touch (3rd generation)
iOS 5.0.1 update

iOS 5.0.1 update

Many users have noted iOS 5 resulted in a decrease in battery life, with some iPhone 4S

iPhone Software Update Notification for iOS 5.0.1

iPhone Software Update Notification for iOS 5.0.1

Adds Multitasking Gestures for original iPad

Adds Multitasking Gestures for original iPad

usersnoticing drastic loss of charge throughout a day. A number of features were suggested as possible culprits, including a bug in iOS’s automatic time-zone functionality, location services, and more.

Last week, Apple responded to the complaints, stating that it had found “a few bugs that are affecting battery life” and promising a software update to address those issues. Reports also indicated that the company was reaching out to users who had complained about the issue, and having them help test the iOS 5.0.1 updateahead of its official release.

In addition to the battery-related fixes, iOS 5.0.1 also brings multitasking gestures to users of the original iPad, hopefully soothing a sore point for users of Apple’s first-generation tablet, who were disappointed that the gestures were available only for the iPad 2 in iOS 5’s initial release. Apple also says that the update fixes problems with Documents in the Cloud—the file-syncing part of its iCloud service—and improves voice recognition for Australian users of the iPhone 4S’s dictation feature.

A few security vulnerabilities meet their doom in iOS 5.0.1 as well, including , which allowed an app to execute arbitrary, unsigned code due to a flaw introduced by iOS 4.3’s Nitro JavaScript engine. Apple also repaired a hole that allowed someone to bypass the passcode lock on an iPad 2 by using a Smart Cover.

iOS 5, for the first time, allows you to update your device without connecting it to your Mac or PC. To do so, go to Settings -> General -> Software Update, and then tap the Download And Install button. As of this writing, not all devices are showing the update. Alternatively, you can still connect your device to your computer and perform the update via iTunes.

Lex Friedman contributed to this story.

Updated at 10:50 a.m. Pacific with information on the security content of iOS 5.0.1.

Products compatible with this software update:   iPhone 4S  iPhone 4 iPhone 3GS iPad 2 iPad iPod touch (4th generation) iPod touch (3rd generation)

Products compatible with this software update: iPhone 4S iPhone 4 iPhone 3GS iPad 2 iPad iPod touch (4th generation) iPod touch (3rd generation)

Products compatible with this software update:   iPhone 4S  iPhone 4 iPhone 3GS iPad 2 iPad iPod touch (4th generation) iPod touch (3rd generation)

Products compatible with this software update: iPhone 4S iPhone 4 iPhone 3GS iPad 2 iPad iPod touch (4th generation) iPod touch (3rd generation)

About Apple TV (2nd generation) software updates – Apple TV gets software update, preliminary iCloud support

Apple issued an update to its Apple TV product on Monday that will allow users to stream purchased high-definition TV shows directly from iTunes. Specifically, Apple says the update will enable:

  • iTunes TV Shows: Purchase your favorite TV shows directly from the iTunes Store, and watch the shows you already own, commercial-free in HD.
  • Vimeo: Browse and play videos from Vimeo, access your video inbox, and mark videos you want to watch later.
AppleTV2G

AppleTV2G

When Apple first launched the Apple TV, it only allowed users to rent movies and shows and there was not an option to purchase titles for permanent ownership. For users in the U.S., Apple has also rolled out preliminary iCloud support with this update, allowing users to re-download some purchased television shows, though movie support is not yet available.

Apple.com More Information – How to upgrade preliminary iCloud support TV2?

Products Affected

Apple TV (2nd generation), Apple TV (1st generation)

To update your Apple TV to the current software version:

  1. Select Settings > General using your Apple Remote.
  2. Click Update Software. At this time your Apple TV checks to see if an update is available and a download message should appear if an update is available.
  3. Click Download and Install to start the download process (or Download Now on an Apple TV 1st generation with Apple TV software 1.x).ImportantDo not disconnect your Apple TV during the update process. An Apple TV (1st generation) may flash an amber light; this is expected behavior.
  4. On an Apple TV (1st generation) with software version 1.x: When the update has finished downloading, an Update Now message should appear. To start the update process, click Update Now.
AppleTV2G

AppleTV2G